Bungie/Microsoft recently began playing Halo 2 previews in movie theaters. Nothing too spectacular to see, but at the end of the trailer, for a few frames, the Xbox.com link gets replaced by ilovebees.com. I recommend you see the site before reading any more of this...

http://www.ilovebees.com

Freaky huh? There's a lot of hidden text inside the code of the site, and even in the images themselves. Lots of symbolism and number games. My favorite is the lady's email address: Ladybee777@hotmail.com 7x7x7 = 343 (remember the level 343 Guilty Spark in Halo1?)

The main message "ALL CAPS" text is ...

HALT - MODULE CORE HEMORRHAGE
SYSTEM PERIL DISTRIBUTED REFLEX.
STRONG INTRUSIVE INCLINATION.
COUNTDOWN TO WIDE AWAKE AND PHYSICAL

... which seems to be an anagram, possibly ...

INDEX THIS IRONCLAD PREDICTION : HALO TWO SINGLE PLAYER DEMO CD-ROM DISK INCURSION AT AUGUST TWENTY FOUR. EARTH WILL NEVER BE THE SAME.

• The first countdown (In 0 days, network throttling will erode) completed today (I think it has to do with testing).
• The second countdown (In 14 days this medium will metastasize) is probably the creation/distribution of DVD's.
• The final countdown is probably when we'll be able to get our hands on the demo.
  

There are a lot of people playing "the game" and breaking codes / getting more clues. It appears there are a number of people that are "running the game" by seeding information and guiding people in the right direction. I find this kind of stuff fascinating. I LOVED the movie The Game. I'm doing my best not to get wrapped up in this, but an alternate reality game + Halo 2... I'm hooked!